What is the Financial Freedom Project?

The Financial Freedom Project is a joint collaboration between the City of Birmingham, IMC Financial Consulting and Goalsetter. It offers a 4-pronged solution to surround students, parents, teachers and staff in the Birmingham community with critical and life-changing financial knowledge and skills.

The goal of the Financial Freedom Project is to liberate families from financial stress and positively impact their financial futures.

"We have to put more resources, commitment, time, and a sense of urgency into supporting our youth."

"Our job is not just to prepare students for college and careers - it is to prepare students for life. And that's what the Birmingham Financial Freedom Project is doing."

Partnership Objectives: Our 4-pronged Solution for Financial Wellness

1. Financial Education At School

The Financial Freedom Project provides in-person and digital curriculum enabling students to engage in culturally responsive lessons covering financial literacy topics that meet national standards and learning targets.

Students learn new financial concepts, discuss relevant life situations, engage with interactive examples, and gain a foundational understanding of building wealth.

2. Practical Application at Home

From Kindergarten to College, students engage with the Goalsetter App to save, invest and spend smartly while improving their personal finance knowledge with game-based learning.

Students 'Learn Before they Burn' with in-app quizzes that they must complete to unlock their cash!

3. Public & Private Partnerships

The Goalsetter Foundation partners with some of the most prominent corporations in the country, including Nike, Delta, Citizen's Bank, Twitter, and UBS, to donate stock into student Goalsetter accounts.  

Through these partnerships, we are jointly creating early investors and lifelong learners.

4. Family and Teacher Engagement

Through community engagement, we bring parents, students, and teachers together for a holistic solution.

Teachers and parents will be introduced to personal finance courses and coaching designed to improve their own financial literacy and real-life habits. We help parents and educators to become smart savers, spenders and investors too.

Finally. Engaging Financial Education for Everyone. 

Educational Objectives

Engaging Financial Education

Education-first saving and investing

IMC Financial Consulting has established an interactive in-person instruction mapped to the Jumpstart.org National Standards for Financial Education. 

IMC Financial Consulting experts will be deployed in the elementary, middle and high school classrooms of BCS. The relevant and timely classroom financial education will be supported by Goalsetter’s award-winning technology and financial education curriculum.

Goalsetter’s innovative and engaging platform will provide child savings accounts, investment accounts, and smart debit cards that are also equipped with robust K-12 game-based education to help provide Birmingham students with an onramp to financial wellness. 

All educators and parents will also have access to the Goalsetter platform, allowing them to learn and earn right alongside their students and children.

Parent & Educator 

Financial Training

Early asset building

The Goalsetter Foundation, in partnership with Nike, Comcast, Delta, Twitter, Lyft, HP and local Birmingham companies, will give shares of stock to students in Birmingham to encourage early asset building, creating the next generation of savers and investors, and financially responsible young people.

Powered by IMC Financial Consulting, a national leader in financial education and coaching, the Birmingham Financial Freedom Project will engage both parents and educators in the overall solution, providing one-on-one financial coaching and engaging in-person financial education courses/workshops. 

Preparing educators to prepare students, the Birmingham Financial Freedom Project will provide teachers with professional development and the instructional framework they need to help them address student’s perceptions, knowledge, goals and habits when it comes to money.

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© 2022 All Rights Reserved. Goalsetter is a registered trademark of Students of Wealth, Inc.

Goalsetter savings accounts are provided by our banking partner, Evolve Bank & Trust, for up to $250,000.

Goalsetter and Goalsetter Gold are not affiliated with IMC Financial Consulting.

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